In 2023, while employed as a graphic designer at The Florida Bar Association, I had the opportunity to design the logo and branding for the 2023 Florida Bar Annual Convention. The desired themes for these graphics were embracing diversity, utilizing new technology, and reconnection following the COVID-19 pandemic. In contrast with The Bar’s more traditional branding, I thought that a bold, modern sans-serif script would place emphasis on the modernity of this conference’s theme. The interlinking arms within “2023” required several iterations and also created a new challenge in deciding on a limited number of brand colors. Ultimately the slanted frames and background elements were given a primary color scheme, which I believe speaks to a “connected” and “efficient” look.